It started with a simple idea one I honestly thought could just be a good business. My grandmother had been making these beautiful concrete pots by hand. I saw them and thought, These could sell. There was something honest and raw about them and in a world of mass production, they felt real.

So I began. At first, I wasn’t thinking about purpose yet just potential. We started experimenting with non-toxic ingredients and cleaner wax, something unexpected happened. My mom, who had always been sensitive to smells and chemicals, could finally light a candle in our home without headaches or reactions.

That changed everything.

What started as a side project suddenly had a deeper meaning. It wasn’t just about selling something. It was about creating something that could actually serve people starting with the people I love most. That’s when I found my “why.”

Not long after, my younger brother, Brian, came back from college and joined me. He believed in what I was building, even before it made sense to anyone else.

A few months later, we met Catalina. She offered to help us with branding and marketing, and from the very beginning, it was clear she saw the vision. She didn’t just add strategy she brought soul. Together, we started shaping With Love.